Privacy Policy

Welcome to Roots Sale Store (“we,” “our,” or “us”). We are a global, value-conscious, and style-savvy fashion retailer offering premium quality Activewear, Bottoms, Dresses, Bags, Baby apparel, and Accessories at radically reduced prices. Your trust is fundamental to our community, and protecting your personal data is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.rootssale.com.

By using our Site, you consent to the data practices described in this policy. If you do not agree, please do not access or use our Site.

1. Information We Collect

We collect information to provide you with a seamless, secure, and personalized shopping experience for our curated collections like Activewear, Baby (0-24 Months), and Leather Bags.

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment details (processed securely via our PCI-DSS compliant gateway; we do not store full card numbers on our servers).
• Account Information: Username, password, order history, saved payment preferences (for faster checkout), and wish lists.
• Transaction & Technical Data: IP address, browser type, device information, pages viewed, items added to cart, and how you interact with our menus (e.g., Accessories, Clothing, Dresses & Skirts).
• Communication Data: Contents of emails or messages sent to [email protected].

2. How We Use Your Information

We use your data to deliver the “Authentic Style. Unbeatable Value.” experience we promise, ensuring a simple and secure global payment process.

• To process your orders for Hats, Gloves, Bottoms, or any other item and manage your account.
• To provide customer support and respond to your inquiries within 24 hours.
• To improve our website, product offerings (like our Activewear and Accessories collections), and marketing based on our community’s preferences.
• To send order confirmations, shipping updates, and (with your consent) personalized style updates and promotions.
• To prevent fraud and enhance security, using enterprise-grade encryption across all transactions.
• To comply with legal obligations and enforce our terms.

3. Sharing and Disclosure of Information

We value your privacy and do not sell your personal data. We only share information under these circumstances:

• Service Providers: Trusted partners who perform services for us (payment processing via Visa, MasterCard, JCB, PayPal; shipping; IT support). They are contractually bound to protect your data.
• Legal Requirements: If required by law, subpoena, or to protect the rights, property, or safety of Roots Sale Store, our customers, or others.
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business, you will be notified via email.
• With Your Consent: For any other purpose disclosed to you when you provide the information.

As a global brand, data may be transferred to and processed in countries outside your residence, including the United States, with appropriate safeguards in place.

4. Data Storage and Security

Your Security is Our Priority. We implement robust measures to protect your data:

• All transactions are protected by enterprise-grade encryption and processed through a secure, PCI-DSS compliant payment gateway.
• Your financial details are never stored on our servers.
• We use administrative, technical, and physical security measures to protect against unauthorized access, alteration, or destruction of your personal data.
• Data is retained only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.

5. Your Rights and Choices

Depending on your location (including regions under GDPR, CCPA, etc.), you may have rights regarding your personal data:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction & Deletion: Update or request deletion of your personal data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing emails via the link in any email or by contacting us. You can also manage cookie preferences through your browser settings.
• Objection & Restriction: Object to or restrict certain processing activities.

To exercise these rights, contact us at [email protected]. We will respond within 30 days and may need to verify your identity first.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing and shopping experience, much like we streamline our operations to offer you radically reduced prices.

• Essential Cookies: Necessary for site functionality, secure checkout, and cart retention (e.g., remembering your selected Activewear items).
• Analytics Cookies: Help us understand how our community uses the site (e.g., navigation through menus like “Bottoms” or “Dresses & Skirts”) to improve design and product curation.
• Preference & Marketing Cookies: Remember your login preferences and, with consent, help deliver relevant ads for our products.

You can control cookie settings through your browser. Disabling some cookies may affect site functionality, such as the ability to complete a purchase.

7. International Transfers

We serve a global community from our base in the United States. Your data may be transferred to and processed in the U.S. or other countries with data protection laws differing from your country. We ensure transfers comply with applicable laws and are protected by standard contractual clauses or other approved mechanisms.

Note for International Customers: All prices are in USD. Your bank may apply foreign transaction fees. For international orders, local customs duties or taxes are the recipient’s responsibility, as per our Shipping Policy.

8. Children’s Privacy

Our site is not intended for individuals under the age of 16. While we sell “Baby (0-24 Months)” apparel, we do not knowingly collect data from children. If you are a parent and believe your child has provided us with data, please contact us immediately.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically.